01 // BRANDS
An advisor, an extra pair of hands, or both.
For sports tech, performance, health and wellness businesses that have product-market fit and need the commercial side to catch up.
Talk about your brand →WHAT I DO
I set it up, then I run it.
I stay until it works without me. Not a strategy deck and a goodbye.
Go-to-market & positioning
Who you sell to, what you say, and which channel gets there first.
Growth marketing
Paid, email and content, built to pay back, not to look busy in a report.
Partnerships & sponsorship
Finding the right commercial partners, pitching them and closing the deal.
New market entry
Where to go next, what it really costs, and how to land your first customers there.
HOW I WORK
Every brief starts with a number.
- 01
Agree the outcome
One commercial number we're both accountable to.
- 02
Build the plan
Ranked by what moves that number fastest.
- 03
Do the work
Campaigns, pitches, negotiations and launches.
- 04
Report against it
Plain numbers, every month.
HOW IT'S SET UP
Monthly advisory
A senior commercial head on call, working with your team every week.
Scoped project
A defined piece of work, such as a launch or a market entry, where I do the work.
Other ways I work